The Bull Emblem: The Story of the Lamborghini Logo

The Lamborghini logo is well known. But what is the bull all about?

What is the famous Lamborghini logo all about? The most important information about the history and meaning of the bull can be found here at a glance.

Those interested in the subject should be aware that the Lamborghini sports car manufacturer has its roots in producing tractors. For the sake of completeness, let's take a quick look back: In 1948, the mechanical engineer Ferruccio Lamborghini founded the company Lamborghini Trattori (Italian for "tractors"), which developed into a successful player in this branch of industry in the years that followed.

Lamborghini Trattori still produces various tractor models today, but the brand was taken over by its competitor SAME as early as 1973. Ferruccio had been devoted to sports cars since the early 1960s: in 1963, at the age of 47, he founded the company "Automobili Lamborghini," with which he pursued no less a goal.

The Lamborghini Logo: a Penchant For Fighting Bulls

Such chutzpah naturally required the appropriate symbolism: a bull was chosen as the "heraldic animal" for the Lamborghini logo. On the one hand, this is the zodiac sign of Ferruccio, who was born on April 28, 2016. 

On the other hand, the Italians had a pronounced weakness for fighting bulls, which was also reflected in the naming of numerous models: The Miura, Automobili Lamborghini's first worldwide success, was named after the fighting bull breed of the same name, which Ferruccio was very impressed with when he visited Don Eduardo Miura's ranch.

" Murciélago ", " Diablo ", " Islero ", " Aventador ", " Veneno ", and " Huracán " were legendary fighting bulls who went down in the history of the toreo tradition, which has since been heavily criticized and disputed, and the model names Espada, Jarama, Urraco, and Gallardo also have a bullfighting connection. Even the SUV Urus was named after the aurochs, not after a fighting bull, in line with this custom.

The Lamborghini Logo Through the Ages

The renowned graphic artist Paolo Rambaldi was responsible for the design of the new Lamborghini logo. A bull in a typical torero attacking pose declared war on the Cavallino Rampante; the animal was staged on a black-framed shield with a red background. This was joined by the calligraphic Lamborghini lettering.


In 1972, when the Lamborghini logo was revised, the wordmark was adopted in uppercase on the shield, but the calligraphic lettering was still used on its own. Anyone who has seen a Lamborghini model decorated in this way from the rear is still familiar with the sight.

On this basis, the emblem was redesigned again after Audi took over the company in 1998 and has remained unchanged since then. The Museo del Marchio Italiano offers an overview of the various Lamborghini logos over time on its website.

The Lamborghini Bull In Agriculture

Incidentally, the iconic bull was and is also used on Lamborghini tractors. In the early days of "Lamborghini Trattori", the logo was still a triangle with the letters FDC (for "Ferruccio Lamborghini" and "Cento", the place where the company was founded), which circulated in different fonts due to the lack of guidelines at the time.
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